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My System For Getting Things Done [Strategy for 2010]
I do run an occasional paid advertisement on my blog that pays 2.5 mortgages per month, but I'm choosy, thus no ad for January or February.
My money is primarily from my agency (newmarketinglabs.com), my speaking gigs, and then the random thing like my upcoming book.
Swell list!
It's basically a lighter version of DoubleClick DART for Publishers, for example.
http://www.google.com/admanager/
The main supplier of campaigns for this model is IdeaMama Ad Network. It helps blogs with even low, but targeted traffic to make about $5K-$10K per single sale do your math). It works like affiliate marketing, but supported by different tracking technology and different process, for deal that convert offline. It mostly suitable for B2B blogs or B2C with higher end audience. Campaigns that can be picked up from the network are for enterprise software solutions with an order that exceeds $50,000, medical tourism, hospitality industry equipment, business and marketing consulting services, yachts sale etc.
Why it's my favorite motorization tactic is because all I need is to generate 30-50 leads for each client every month, as a result they close 1-5 deals within 2 months in average, and my writers get fat checks for writing advertorial copies to presell such campaigns. (We develop content to be designed around the offering, but that is relevant to readers and factual. We do as well some off page SEO) I expect that at the end of this year we easily can reach $500K blog revenue milestone, while with any other stuff I hardly could make $20K.