DISQUS

David Risley: Is Online Advertising About to Die? Should We Freak Out?

  • Normal Joe · 1 year ago
    Good post David...I agree with your advice too. I think we should all have multiple streams for this very reason. If we only rely on advertisements, then situations like this can alter our life drastically.

    On the other hand...if you have other things going in house like products and memberships, etc...then you'll be able to focus more effort on bringing people into that funnel and compensate for the loss of advertising revenue.

    Good stuff man.
  • Mike CJ · 1 year ago
    Nail on the head as usual David. We do need to treat our blogs as businesses. And just like conventional businesses, we need to make provision for a downturn in 2009.
    However, I suspect that online advertising will not suffer as much as off line advertising for two reasons:
    1/ The relative cost is much, much smaller - even the most enlightened of businesses only spend a small percentage of their marketing budgets online. When they do cut budgets, and they will, it will be in areas they can make large gains - witness Honda pulling out of formula one.
    2/ On line advertising is still a growth area, with new businesses switching on to it all the time, and that will continue with the businesses which are going to survive and prosper through this recession.
    So my advice is to keep building, and keep working at it - those of us who do come through this will be in poll position for the post recession boom when it comes!
    Happy 2009!
  • Mike CJ · 1 year ago
    Doh! "Pole" position even - Freudian?
  • Leslie, The Freebie Guy · 1 year ago
    Woohooo, My thoughts exactly. Hey, I'm a relatively new blogger. I started my blog in September since joining Blog Mastermind with our Friend Yaro. It's been going very well so far.

    I've been actually thinking about the same topic and I KNOW beyond a shadow of a doubt that we can create a recession in our own minds. But if you set yourself up for success (as you have done and I'm in the process of doing), financial success will follow.

    Making sure you aren't codependent is crucial. Thanks for the post and reminder. Take care man!
  • Christopher · 1 year ago
    Don't just be smart. Be S-Mart.
  • Bobby Clark · 1 year ago
    Great post David. You've earned your vacation. . Diversification is key for financial independence. If people are dependent solely on their corporate jobs, starting a blog or other means of financial diversification, would definitely help take the sting out of an un-anticpated job layoff.
  • Jim Gray · 1 year ago
    Great advice, thank you for posting!
  • gregorylent · 1 year ago
    the symphony, opera, theater, many very high art forms have to deal with "lack of advertising" ... about time mere blogs learned how to do it too ...

    the self-importance of the blogosphere, that their little habit is worth supporting, is amusing ...

    businesses are in the business of adjusting, and will. or not...

    enjoy, gregory lent
  • JohnC · 1 year ago
    Great post. Thanks much. My 2 cents: I started using proximic.com contextual advertising service and am quite satisfied with it so far. It is a nice way to diversify my revenue stream by adding a service with covers the long tail in my contextual advertising needs. I am looking for a good In-Text Advertising technology, so please let me know which one you recommend. Happy New Year 2009!
  • J.D. Meier · 12 months ago
    People will still spend money and online is convenient.
  • Tony Lawrence · 12 months ago
    Umm, advertising INCREASED during the 30's depression..

    My Adsense income is actually up slightly since the crash.
  • Kenny · 5 months ago
    Hi

    I remember when the advertising on the net last time, it has its ups and downs, I had at that time several money making websites through affiliate marketing, yes they did suffer during the slack period but bounced back after about 12 months.