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On the other hand...if you have other things going in house like products and memberships, etc...then you'll be able to focus more effort on bringing people into that funnel and compensate for the loss of advertising revenue.
Good stuff man.
However, I suspect that online advertising will not suffer as much as off line advertising for two reasons:
1/ The relative cost is much, much smaller - even the most enlightened of businesses only spend a small percentage of their marketing budgets online. When they do cut budgets, and they will, it will be in areas they can make large gains - witness Honda pulling out of formula one.
2/ On line advertising is still a growth area, with new businesses switching on to it all the time, and that will continue with the businesses which are going to survive and prosper through this recession.
So my advice is to keep building, and keep working at it - those of us who do come through this will be in poll position for the post recession boom when it comes!
Happy 2009!
I've been actually thinking about the same topic and I KNOW beyond a shadow of a doubt that we can create a recession in our own minds. But if you set yourself up for success (as you have done and I'm in the process of doing), financial success will follow.
Making sure you aren't codependent is crucial. Thanks for the post and reminder. Take care man!
the self-importance of the blogosphere, that their little habit is worth supporting, is amusing ...
businesses are in the business of adjusting, and will. or not...
enjoy, gregory lent
My Adsense income is actually up slightly since the crash.
I remember when the advertising on the net last time, it has its ups and downs, I had at that time several money making websites through affiliate marketing, yes they did suffer during the slack period but bounced back after about 12 months.