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It has NEVER applied to print publications, even though they may be distributed through the US Mail, because there is no limit to the number of different publications that may use the US Mail for distribution.
It has never applied to the telephone company, even though they have a monopoly on that utility, because the telephone company is not a content provider.
Because a cable system is distributed on wires that utilize public right-of-way, and because they are acting as a content provider, it is reasonable that they be required to obey the fairness doctrine.
If they provide TCP/IP connectivity allowing for multiple ISPs to provide services such as DNS, POP3, SMTP, then there's no reason their internet service should be required to meet the fairness doctrine. If they provide a bundled service including not just connectivity but services such as the protocols mentioned, then they can reasonably be required to meet the fairness doctrine.
The fairness doctrine is NOT a "colossally bad idea". They are a "patch" that ameliorates the damage wrought when public monopolies are created and allowed to persist. A far better idea than the fairness doctrine, of course, would separate the TCP/IP connectivity function and the content-provider function, so that monopolies aren't in a position to allow or disallow any particular content, and so that content-providers are not allowed a monopoly on connectivity.
is incorrect. The U.S. Supreme Court has consistently ruled that the Fairness Doctrine is NOT an encroachment on the First Amendment - hence it's lawfulness.